Who Amarillo calls when the AC quits
Every month, Amarillo homeowners search Google for heating and air help about 2,473 times. This is how those searches split between the companies in town.
Click any company to see its full scorecard.
The searches
What people type, how often, and what advertisers pay for each click. Tags show who holds the Maps top 3.
Our reading: Three companies hold the Maps top 3 on nearly every one of these searches. Breaking into that set for "ac repair amarillo" alone is worth about $3,900 a month in traffic nobody has to pay for.
The scorecard
Eight things that decide who gets the call, scored 0 to 100 the same way for every company. Hotter means stronger; gray means not measured. Click any company.
Our reading: The top of the board is decided by Maps and reviews, not websites. Most companies already score well on their site and profile; the real gaps are map coverage and how fast reviews come in.
Who pays for customers
Checked live on November 10 in Google search, Google's Ads Transparency Center and Meta's Ad Library.
Our reading: Seven companies run Local Services Ads and seven run Google Ads. Gary's, the market leader, runs neither right now, which leaves the top of the page to Amarillo AC and Frank's.
Local Services Ads
The "Google Guaranteed" spots above everything else. Paid per lead.
- Frank's Repair Plumbing3.1K reviews
- Hall's Heating Air & Plumbing1K
- Grizzle Heating & Air830
- Amarillo Air Conditioning632
- Scottco608
- Bob Jay's363
- Matthew's HVAC171
- 1-800-Plumber + Air1.6K
Facebook and Instagram
Amarillo HVAC ads running right now.
- Caprock Services3 ads, since Nov 2
- Frank's Repair Plumbingsince Nov 5
- Vela Heating & Airstarted today
- Tactical Heating & Airsince Aug 31
- Avalos Heating & Airsince Aug 18
Google Ads
Ads run in the last 30 days, from Google's Ads Transparency Center.
- A&R Plumbing, Heating & Air76 ads
- Amarillo Air Conditioning19 ads
- Frank's Repair Plumbing15 ads
- Hall's Heating Air & Plumbing9 ads
- Matthew's HVAC4 ads
- Scottco2 ads
- 1-800-Plumber + Airlive now
- Gary'sstopped Feb 20
Social media
Facebook pages linked from each company's own website, checked November 11. Sorted by followers. Red means no post in over 30 days or no working page.
Our reading: Social doesn't move rankings here, but it's the trust check homeowners run before they call. Seven of 20 look inactive or missing, which reads as "closed" to a careful buyer.
Review speed
How fast each company is adding new Google reviews right now, from its newest reviews on November 11. Google weighs recent reviews, and homeowners notice them too.
Our reading: Gary's adds about 150 reviews a month. That's a system, and it's a big part of why they hold the Maps top 3 across town. Six companies added none last month; it's the cheapest gap in the market to close.
Who owns which part of town
"ac repair" searched on Google Maps from 9 spots about 3 miles apart, north at the top. A "near me" searcher sees a different winner depending on where they live. Pick a company to see its rank at each spot.
Our reading: Rank depends on where the searcher stands. Gary's holds the top 3 at 6 of 9 spots and Snow Bear at 4; most others win one spot or none, usually right around their shop. The edges of town are where a challenger wins first.
Listings that don't add up
Four of the nine #1 Maps spots in the scan go to listings with 2 to 52 reviews. Here's what we found when we checked them.
Our reading: Several #1 map spots belong to listings with a handful of reviews or no website. They're the easiest positions in town to take back.
Who built this report
Lubbock Web Guy has built websites and run local search for West Texas businesses since 2006. Search has changed more in the last two years than in the 18 before it, so we changed how we work.
This report pulled live data on 20 companies across Google search, Google Maps, ad libraries, AI tools and every company's website. Most agencies can't show you this view of your own market. We built it for the first conversation.
- We see the whole market, not one channelMaps, search, reviews, ads, social and AI answers all feed each other. We work on all of them together.
- We track what AI recommendsChatGPT and Google's AI now name 3 to 5 companies for "best HVAC near me." We check who they name and work to make it you.
- We measure every neighborhoodRankings change street by street. We scan your whole service area, not just the address on your sign.
- AI does the grunt work, people do the strategyResearch that took a week now takes a day, so your budget goes to what moves rankings.
How Google decides who gets the call
A 70-second explainer: maps, reviews, AI answers, and why one-channel marketing falls short.
What this looks like for a client
The same research, turned into a plan for one company.
Leakey's, Lubbock
Started with a deep-dive report on their market and competitors. Case study details, results and a quote from the owner go here once Leakey's approves.
"Quote from the owner about what they saw in the report and what changed after."
Name, title, company
Losing on social? CrewTap posts for you.
7 of the 20 Amarillo HVAC companies we checked haven't posted on Facebook in over a month, or have no working page. CrewTap is done-for-you social media for home-service contractors, so your pages stay active while you run jobs.
We take one premium partner per market
Once a company in Amarillo HVAC takes the spot, this report and everything in it works for them, not their competitors. Book a 20-minute walkthrough to see where you stand and what it would take to own your part of town.
Rather text? (806) 831-5033 goes straight to Chase.
How we sized it
Where the market numbers come from, so you can check them.
Our reading: Every number is either measured, observed on a public page, or estimated with the assumptions shown here. Change the sliders to put in your own ticket sizes and close rate.
- Searches that name Amarillo, like "hvac amarillo." Measured Google Ads volumes for 6 groups of searches.1,510/mo
- "Near me" searches. 776,300 US searches a month across 10 HVAC terms, scaled to Amarillo's ~270,000 metro population.~616/mo
- Plain searches like "ac repair." 874,200 US searches a month, scaled the same way, then cut in half to drop DIY and car-AC searches.~347/mo
- Ad value. Each estimated search priced at Amarillo's own average cost per click ($27.26), not higher national rates. This is what the same traffic would cost in Google Ads.$67,413/mo
- Estimated revenue. Searches that turn into a call or form, times the share that book, times the average job. Change the assumptions below to match your own numbers; every revenue figure on this page updates.
What AI recommends
We asked "What's the best HVAC company in Amarillo, TX? I need AC repair." on November 10. Answers can vary between askers and days.
Our reading: AI answers name 3 to 5 companies and lean on the same signals as Maps: reviews, listings and mentions across the web. The companies winning Maps are the ones AI repeats.
ChatGPT
Ranked list, with web search. It also showed an Angi ad under the answer.
- Amarillo Air Conditioning, "my first call"
- Snow Bear Heat and Air
- Gary's Heating and Air Conditioning
- Avalos Heating & Air
- Matthew's HVAC Services
Google AI Mode
Google's AI answer, pulled from Maps listings.
- Gary's Heating and Air Conditioning
- Frank's Repair Plumbing
- Amarillo Air Conditioning
- Snow Bear Heat and Air
- Avalos Heating & Air
Behind the website
What each company's site actually loads, checked in a live browser, plus public records.
Our reading: Most sites have the basics. The difference is measurement: only 2 of 20 use call tracking, so most can't tell which marketing dollar made the phone ring.
